How Kollosche are using Virtual Tours to sell sight unseen.

As the Gold Coast’s prestige property leader, Kollosche are known for their commitment to leveraging technology and their innovative approach to getting the best results for their vendors. They’re also long-time Little Hinges customers, working with us to deliver the highest quality tours for their prestige properties. We sat down with Jenny McLean, Client Services…

As the Gold Coast’s prestige property leader, Kollosche are known for their commitment to leveraging technology and their innovative approach to getting the best results for their vendors. They’re also long-time Little Hinges customers, working with us to deliver the highest quality tours for their prestige properties.

We sat down with Jenny McLean, Client Services Officer to Rob Lamb at Kollosche, to chat about her experiences and why her team consider virtual tours “a MUST!”

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LH: Why did you decide to add virtual tours to your marketing activity?

JM: Virtual tours really do compliment all the other tools we use to promote a property, including photos and videos. However, where they really start to come into their own are when we use them to provide really detailed and accurate tours to our interstate buyers. We also find buyers love them when they want to do more research into a property and are either unable to come to the open home, or just want to spend more time looking around the property. Virtual tours allow buyers to click through areas of the home at their own leisure and spend as much time as they need.

LH: What made you choose Little Hinges? JM: Little Hinges offers a range of services in addition to the Virtual Tours that we also find useful and of high quality. We love the custom, branded floorplans and upgrade to the extracted images, which are much cheaper than a separate photographer.

LH: How have your results changed since adding virtual tours? JM: We started using Virtual Tours in the height of the pandemic – these tours were invaluable when our buyers who were not physically able to inspect the property due to border closures. The tours offered our buyers a sense of confidence in knowing that what they were seeing was truly what they were getting. Our team sell apartments, some of which are in holiday letting and often hard to access for open homes. When this happens, the virtual tours allow us to send the link to any buyer at any time.

LH: What do you say to vendors to get them excited about adding virtual tours to their marketing mix?

JM: “Virtual tours are an attractive marketing asset to engage buyers – it’s a MUST!”

LH: What has been the feedback from vendors since adding virtual tours to your marketing mix?

JM: All our vendors are really happy with the quality of the tours and how it adds value to the property marketing.

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