How to use virtual tours to market a fixer-upper

One of the most common questions our team gets asked is, “aren’t virtual tours just for the multi-million dollar, waterfront properties?” Our response? Definitely not. There’s a bunch of reasons why virtual tours make sense for any property, particularly the fixer-uppers: Helping buyers feel confident to place their best offer 3D virtual tours are millimetre…

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One of the most common questions our team gets asked is, “aren’t virtual tours just for the multi-million dollar, waterfront properties?” Our response? Definitely not. There’s a bunch of reasons why virtual tours make sense for any property, particularly the fixer-uppers:

Helping buyers feel confident to place their best offer

3D virtual tours are millimetre accurate, making them perfect for sourcing quotes from trades before the buyer makes an offer. Potential buyers are able to send the virtual tour to their preferred tradesperson, who can then measure and quote accurately, giving the buyer a clear idea of potential costs for renovations. This allows them to feel confident in placing their best offer, with a true understanding of what the property will cost in the long run.

Find out how the team at Superdraft are using Virtual Tours for digital design and drafting.

Selling the dream with a virtual renovation

You can use the virtual tours to create a “virtual renovation”, helping potential buyers visualise a home’s potential. Millimetre-accurate virtual tours can be used in conjunction with a digital artist to create renderings of what a property could look like once renovated. Great real estate agents know how important it is to stage a property properly, because people have a hard time visualising what’s actually possible in a space. Virtual renovations take the concept of staging one step further, allowing designers to remove walls, showcase a brand new kitchen or bathroom, or model a total knockdown.

Cutting out the surprises by showing the buyer the property as it is

Choosing a property that will need renovations is potentially a bigger investment for a buyer – and we’re not talking dollars and cents. Buyers may need to spend more time looking at a property, inspecting each detail, at any time of the day or night. They are more likely to want to share the property with their trusted advisors, be they relatives or friends, which can be difficult to do if the only option is a physical inspection. Buyers know that photos don’t accurately represent a property, and so feel less confident in basing buying decisions off these. A virtual tour allows them to thoroughly inspect a property in their own time, ask the right questions, and make their best offer.

House prices in Queensland continue to climb, and even though we are seeing small drops in the Southern states, increasing interest rates will price many out of the finished home market. This makes renovators a more attractive option to a lot of consumers, who are looking to buy something more affordable and add on as their budget allows. Helping buyers visualise the space and have a clear understanding of potential future costs are surefire ways to get the best price for your fixer-upper.

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