In Australia’s competitive real estate market, high-quality property marketing assets play a significant role in attracting potential buyers & tenants. However, a single mistake in a home’s photography can lead to an easy loss in showings & interest.
3 Common Real Estate Photography Mistakes and How to Correct Them
1) Poor Lighting
One of the most common mistakes in real estate photography is neglecting room lighting. Poorly lit photos can make a property look dark and gloomy, obscuring its features such as flooring, paint, and amenity designs.
Fortunately, avoiding poor lighting is often as straightforward as scheduling your session at the right time of day. However, when this isn’t feasible, creative lighting techniques can be used to highlight a property’s best features and make it feel more inviting.
Day-to-Dusk Image editing is also an effective alternative for capturing the beauty of a property when natural lighting is not optimal. This technique involves transforming daytime photos into dusk or twilight scenes, creating a warm and inviting ambiance, particularly useful for front-facade or hero images.
By simulating the soft, natural light of dusk, day-to-dusk editing can enhance the attractiveness of a property, making it stand out in listings. This method can also help showcase outdoor features such as landscaping, pool areas, and exterior lighting, which are often more appealing in the evening.
2) Property Staging
Property staging is a critical component in enhancing a property’s visual appeal. Unfortunately, some agents fail to recognize its importance before a photography session. It’s essential to declutter, clean, and arrange furniture strategically to help buyers envision the space as their own.
Virtual staging is particularly valuable for empty properties or those with outdated furniture. According to realestate.com.au, showing a vacant property with virtually staged furniture can significantly increase its appeal to buyers.
Little Hinges offers cost-effective virtual staging services online, pricing starting at $35 per photo, with quick turnaround times. Typically, the staging is completed within one business day, and the photos are delivered to your platform dashboard the next business day.
3) Poor Choice in Image Angles & Missing Key Features
Another common mistake in real estate photography is the poor choice of image angles, which can lead to missing key features of a property. It’s crucial to use angles that effectively highlight the property’s best features and provide a comprehensive view of each room. Agents should ensure that important features are prominently featured in their photos.
- Updated applicances
- Spacious Rooms
- Landscaped Exteriors
- Outdoor Living Areas
4) Miscommunication
Miscommunication between the agent, vendor/client, and the photographer can also lead to issues in real estate photography. It’s important for all parties to be on the same page regarding the goals and expectations for the photoshoot. Clear communication ensures that the photographer captures the key features and angles desired by the agent and client, resulting in high-quality images that effectively showcase the property.
Having a key preferences worksheet or PDF that can be shared with all parties involved can help streamline the communication process and ensure that everyone is on the same page regarding the desired outcomes for your real estate photography.
Conclusion
In conclusion, effective real estate photography requires attention to detail, proper staging, careful consideration of lighting and angles, and clear communication between all parties involved. By avoiding common mistakes and utilising best practices, agents can create compelling images that effectively showcase a property’s unique features and attract potential buyers.
